it will be interesting to see that ecoboost and how it fits in the ford lineup pricewise. it looks to be a very good motor, but I would bet it'll carry a premium over the v8's at first, which could adversely affect it's initial acceptance. It's getting rave reviews in the taurus sho, but look at the price.. low 20's for a base taurus and a tad south of 40g's for the sho. imo, those are 2 completely different customers.