The great (and scary) thing about marketing is that its not necessarily about what the consumer wants, its about making the consumer think they want something....and whomever sponsors an event year after year will see their equipment being used and will be known as "the best", and for some unknown reason, people seem to think that it actually is the best....I fall for it, so do many. Innovation is what is needed. Let it happen and decide for yourselves whether it is the right thing for you, don't bash it....I personally don't believe in coloring within the lines...