I signed up, but so far all the stuff I have seen appears to be the same concept as boarders best buy, just on a much smaller and beginning(new business) scale.
I'll give them a year to see how the shipping is and the reviews are.
I thought-could be wrong and apologies if I am-that they are related to wakemakers. they were shakey at best until recently as it relates to shipping and being able to contact them. time will tell...