Quote Originally Posted by trayson View Post
I agree 100%.

They have already been producing cool leather in BMW convertibles. Why is it such a stretch to think they couldn't figure it out in boats?

Skier's Choice puts dark vinyl on boats that is tested to be 10 degrees COOLER than normal vinyl.
10 degrees cooler? Okay, so instead of 140°, that dark gray is 130°. Whew, so much better! Nevermind that my old school light gray vinyl is 120°. You know, because it's not damned near black.

because it would make a LOT of sense to heavily advertise a new product that doesn't live up to its claims... That would be fantastic marketing. /sarcasm
And no company in the history of marketing has ever exaggerated claims in order to sell a product.