Quote Originally Posted by MJHSupra View Post
Do boat builders ever do that? I assume that's why different models come out.
no one ever drops msrp. taking same basic "unit" for sale and creating a new model are the best ways to drop msrp.
I think 'bu and mc are showing where the market will be going. other boat builders don't have the inventory out there that they do but having that excess hurts all.
people will balk at a 15% discount on a supra boat IF the competing mc/bu are 30% off. ANY good salesman will be able to show the benefits to a new customer why buying a bu/mc is better than SC.