Just a few things to think about…. there is a lot at play here…. everything is through the roof pricing wise. So much has changed in 10 years with the build quality and tech on these boats... just like automotive, Ag equipment and about anything else. Corona also drive prices of everything from raw materials to micros up and the supply chain still hasn’t recovered. Many of these price increases are likely only maintaining margin on sales, it’s a tough place to be. Corona also drive people outside… and into hobbies that were family/close friend oriented such as boating. Many of our local sporting good/outdoor stores were waiting on truck loads of pre-sold kayaks not too long ago too.

And sure, “old” people surf… but I think there are more young people not skiing, kneeboarding and wakeboarding and opting to surf instead. Just like everything else, things change. Often times, I’m also seeing wakeboats being used by people who don’t even participate in water sports… maybe a tube but the racks are empty and they’re anchored up or on the beach.

I think if you looked at runabouts or pontoon boats, pricing growth would be similar.


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