That makes sense, we used to do a bunch of trade shows every year and it's a huge undertaking. 10k+ for the space, several days of setup, a mad dash to teardown, food, meals, hotels etc it all adds up really fast and is a shit ton of work. As soon as we were big enough to not *need* to do them anymore we stopped going. We'll go back if we need to but man I hope to not have to.
If you only have so many build slots and they are all sold out there's no reason to spend the time and money.