ok, maybe knowing what's in the yard, but not taking some initiative to dig into why it's not covered didn't happen.
am guessing a case of he drives into the yard every morning, notices a boat uncovered and either doesn't give it a second look, or ASSUMES that someone called on it..
I would like to think that as a small business owner, I would have personally called the client after a couple of weeks in the fall/winter and inquired about a cover, but like he said, being in business 25 years, people fall into a routine. it really is the little things that make a good dealer great, and unfortunately, in this case, he did not demonstrate that he is a great dealer.
however the boat owner can't be off the hook in this case either. it really is a case of negligence on both parties imo.
you have had good service from him, and so have countless others, but being in business 25 years, this is not the only person to have an issue with them. the key is how he will handle it, and in looking from the post above, he is making an effort, which is a good step.